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Wednesday, September 12, 2007

Pimp your I / O

The VMware euphoria is far from over…. In fact, it’s just begun. At the VMworld, 2007, a three-day conference that opened Tuesday at San Francisco's Moscone Convention Center, hype and gimmicks galore.

Founded four years by VMware, the Palo Alto-based pioneer of virtualization, VMworld's progress illustrates the virtualization phenomenon. When it debuted in 2004, it drew 1400 participants that had ballooned to 11,000 yesterday. Think of it as the Burning Man of "virtualization," an esoteric software field that has rapidly bloomed into a full-fledged industry, involving both powerhouse companies like Microsoft, Hewlett-Packard and Intel as well as a fresh crop of start-ups.

Start-ups, meanwhile, are looking for their piece of the action. 3Leaf Systems, based in Santa Clara, came out of stealth mode in May. It used VMworld to announce new software that it says dovetails with virtualization to simplify data center management.

Xsigo Systems, a Sunnyvale-based start-up and potential competitor of 3Leaf, used VMworld to showcase its technology, a combination of hardware and software that it says will simplify management of input/output.

Xsigo's marketing gimmick was free T-shirts, including one that said "Pimp Your I/O." That’s some spunk, be it in the Virtual world.

I figure that’s how they get people to take their T-shirts, not to be confused with their tagline….

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