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Friday, March 14, 2008

Microhoo deal is very much on

So, what’s happening to the Microsoft-Yahoo (Microhoo) deal? I don’t get to hear much on that. Meanwhile MSFT acquisition engine has not slackened its pace. Here it adds to its Bay area presence by acquiring Rapt, a software and consulting services provider that helps online publishers optimally price and package their display space.

Now I have no illusions of MSFT dropping off on Yahoo acquisition. If anything it means it is even more serious in taking on Google and become an online advertising heavyweight. With Yahoo gone, online application developers were a worried lot. They lost a major acquirer of their businesses. Now they should be breathing a lot easy with Microsoft picking up the slack.


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