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Monday, December 29, 2008

Is Amazon a solipsist...?

Amazon claims 2008 holiday season has been its “best ever”.

It laid out some stat for support - The online retail giant said it sold more than 6.3 million items worldwide on its peak day, Dec. 15, or the equivalent of "a record-breaking 72.9 items per second." Last year, the company claimed it sold about 5.4 million units on its peak holiday shopping day, which in 2007 was Dec. 10.

Unclear is how a shortened holiday season affected Amazon's results. Because Thanksgiving fell on a later date this year, the shopping season was about five days shorter than a year ago, meaning consumers had to crunch more shopping into a smaller window of time. Amazon's statement came during an overall slump in holiday sales and global economic turmoil. Data released by MasterCard SpendingPulse unit showed total retail sales, excluding automobiles, fell from the year-earlier period by 5.5% in November and 8% in December through Christmas Eve.

Why does the word “solipsist” come to mind…?

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